Arkansas Association of Educational Administrators -

Improve brand reputation

• Audit current reputation through anonymous stakeholder survey and digital comms snapshot

• Analyze results

• Recommend changes to key messaging

Bring more consistency to communications

• Create brand style guide

• Refresh the brand platform: mission, values, beliefs, taglines, hashtags

• Update the brand visual Identity: district and campus logos and colors, photography style

• Develop training for all employees to better speak on behalf of the brand

Strengthen stakeholder connection and relevance

• Audit, refresh, and refine the brand platform: mission, vision, values, tagline, hashtag

• Update visual brand identity: logo, color schemes, fonts

Create preference for the district

• Develop a content strategy that resonates with the audience

• Attract and retain students, teachers and staff

• Ensure alignment between offline and online content (website)

  and experience

• Build a goal-driven social media strategy

Improve morale, engagement, and advocacy with training

• Branding

• Social media

• Storytelling

• Recruiting

• Using Thrillshare